How is pangasius perceived in Norway?

Dr. Håvard Hansen Dr. James E. Sallis

Study finds extrinsic cues influence consumer judgments, purchases Pangasius offers a new seafood alternative for Norwegian consumers. But will they accept it? Photo by Dr. Michael McGee. To a substantial number of Norwegians, the idea of importing fish from abroad seems rather strange. Since Norway is the world’s 10th-largest seafood producer and the world’s second-largest…

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  • Dr. Håvard Hansen

    Dr. Håvard Hansen

    UiS Business School
    University of Stavanger
    4036 Stavanger, Norway


  • Dr. James E. Sallis

    Dr. James E. Sallis

    Associate Professor
    Department of Business Studies
    Uppsala University
    Uppsala, Sweden