News features and technical articles about the evolution of aquaculture, one of the world’s fastest growing industries.

branding

Intelligence

Agregando valor a la tilapia para entrar al mercado de EE.UU.

Se pueden crear nuevos mercados para la tilapia y también la expansión de los ya existentes mediante la planificación e implementación de estrategias geográficas adecuadamente diseñadas para satisfacer las preferencias de los consumidores discriminantes. Los costos laborales bajos en la 

Intelligence

Adding value to tilapia to tap into U.S. market

New markets for tilapia and expansion of existing ones can be created by planning and implementing properly designed geographic strategies to meet discriminating consumer preferences. Low labor costs in most producing countries promotes value-adding by the production of fresh fillets. 

Responsibility

Is purpose the new branding ideal for seafood?

What is the real meaning of corporate social responsibility? How can seafood harness and leverage its virtues? Speakers at Seafood Expo North America concluded that purpose is key to prosperity for an industry that’s central to environmental and human health.