Health & Welfare
Consumers’ salmon perceptions relate to consumption frequency
Consumer perceptions regarding seafood influence consumers’ willingness to consider and purchase fish as a viable protein choice.
Håvard Hansen
Intelligence
Salmon’s position among European consumers
In a survey, 500 consumers from the United Kingdom, Russia, France, Germany and Sweden rated salmon second overall to chicken and ahead of pork and beef. Salmon scored high in all countries for healthiness.
Intelligence
Product knowledge activates price consciousness for seafood consumers
When the price for a newly introduced seafood product was unknown to consumers, a study found, price consciousness affected purchase intentions among consumers with high levels of general product category knowledge.
Intelligence
How is pangasius perceived in Norway?
In a study of Norwegian consumers asked to evaluate pangasius fillets, the extrinsic cues corporate social responsibility, endorsement and country of origin had different effects on evaluative variables.