News features and technical articles about the evolution of aquaculture, one of the world’s fastest growing industries.

Responsible Choice

Intelligence

Keep-it-simple seafood: Hy-Vee’s retail strategy

U.S. supermarket chain Hy-Vee relies on Seafood Watch ratings for its product choices, but only displays its own ‘Responsible Choice’ designation in stores to eliminate consumer confusion. A company executive and its NGO partner offer a glimpse at the methods