Household surveys have been carried out annually since 2012 in France, Germany and the UK on perceptions and consumption patterns for salmon and meat from agriculture. Results show that salmon is generally perceived as having more beneficial effects than chicken
With much to learn yet from the more mature chicken sector, farmed salmon has potential to become a more favored option for consumers. This study shows the potential for actions in salmon value chains to improve consumer perceptions.
Consumer perceptions regarding seafood influence consumers’ willingness to consider and purchase fish as a viable protein choice.