News features and technical articles about the evolution of aquaculture, one of the world’s fastest growing industries.

Yuko Onozaka


Changes in European consumer perceptions of farmed salmon

Household surveys have been carried out annually since 2012 in France, Germany and the UK on perceptions and consumption patterns for salmon and meat from agriculture. Results show that salmon is generally perceived as having more beneficial effects than chicken 


Survey: Salmon can gain a stronger position

With much to learn yet from the more mature chicken sector, farmed salmon has potential to become a more favored option for consumers. This study shows the potential for actions in salmon value chains to improve consumer perceptions. 

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Salmon’s position among European consumers

In a survey, 500 consumers from the United Kingdom, Russia, France, Germany and Sweden rated salmon second overall to chicken and ahead of pork and beef. Salmon scored high in all countries for healthiness.