GAA Rings In Next 20 Years With Refreshed Brand Identity
Approaching its 20th anniversary next year, the Global Aquaculture Alliance on March 23 unveiled a refreshed brand identity acknowledging the nonprofit organization’s legacy of feeding the world through responsible aquaculture while better positioning it for growth and greater appeal.
The centerpiece of the refreshed brand identity is a new logo. The logo features a symbol of a globe sheltered by a fish, which feels exacting and scientific, yet humane. The logo also features a new color palette of brightly warm blues and the recognizable lime green, which feels reinvigorating, yet familiar.
“GAA was founded nearly 20 years ago, when the future of aquaculture was clouded by criticism. Much has been accomplished since then,” said GAA President George Chamberlain. “We are proud to have engaged with the entire value chain in a journey of continuous improvement toward sustainability. As we pause to reflect and refresh, we feel even more committed to our mission of engagement and improvement toward a bright and sustainable future.”
Both GAA and the Global Aquaculture Advocate, GAA’s editorial product, adopted the new brand identity, which will be gradually rolled out across GAA’s properties, beginning with its websites and social media outlets. The logo for GAA’s Best Aquaculture Practices (BAP) third-party certification program remains the same.
The new logo better aligns with GAA’s long-term goal of educating consumers about the benefits of responsible aquaculture, which was also the theme of GAA’s GOAL 2015 conference. The new logo is identifiable to consumers in that a fish and the word “aquaculture” are prominently displayed.
Also, the new logo better reflects GAA’s mission of promoting responsible aquaculture practices through education, advocacy and demonstration and the growth that the organization expects over the next 20 years. Later this year, GAA is launching a new online community geared toward professionals looking to advance their aquaculture careers and toward consumers looking for more information on responsible aquaculture. A digital file of the new GAA and Advocate logos are available for download in the new GAA marketing toolkit. Higher-resolution files are available upon request by contacting Becky Holt at firstname.lastname@example.org.
The Global Aquaculture Alliance is an international, nonprofit trade association dedicated to advancing environmentally and socially responsible aquaculture. Through the development of its Best Aquaculture Practices certification standards, GAA has become the leading standards-setting organization for aquaculture seafood.