Industry Veteran Mike Berthet To Represent BAP In The UK
The Global Aquaculture Alliance’s Best Aquaculture Practices (BAP) division is proud to announce that it has expanded its market development team with the addition of Mike Berthet as BAP’s market development manager for the United Kingdom.
Berthet remains active within M&J Seafood/Fresh Direct Group. A qualified chef with 30-plus years of seafood experience, Berthet represents M&J Seafood on sustainability issues and ensures that the company’s passion and commitment to responsibly sourced seafood is maintained.
As BAP’s market development manager-foodservice for the UK, Berthet will work with Peter Redmond, BAP’s VP of market development, to build and expand relationships with the foodservice industry in the UK and expand awareness into new sectors of the marketplace on behalf of BAP, the world’s leading third-party certification program for aquaculture facilities, with nearly 1,000 certified processing plants, farms, hatcheries and feed mills worldwide.
Berthet is also a member of the GAA board of directors.
“We are excited to announce the appointment of Mike to head up these activities in the UK. Mike brings a tremendous amount of experience and is well known, liked and respected throughout the marketplace,” said Redmond. “The appointment of Mike validates GAA’s commitment to be active in the markets we serve with highly qualified and experienced personnel. From a personal point of view, I can think of no one better suited for this role than Mike, and we look forward to some fantastic achievements in the next year.”
“The responsible raising of aquaculture protein around the world is paramount. No discussion needed,” said Berthet. “We need to carefully grow, farm, harvest and feed as much seafood as is environmentally and ethically sustainable over future generations if we are to avert severe global famine. Explaining the complexities to our many thousands of chefs and colleagues in the foodservice industry of how we can do this in a well regulated and assured manner is how I see my role with the GAA. I look forward to the challenge.”
The Global Aquaculture Alliance is an international, non-profit trade association dedicated to advancing environmentally and socially responsible aquaculture. Through the development of its Best Aquaculture Practices certification standards, GAA has become the leading standards-setting organization for aquaculture seafood.