GOAL 2021 logo

The Responsible Seafood Conference
Connect. Collaborate. Commit.

Introducing The New GOAL Experience

Spotlights

Featured Topics: Virtual Events Sessions 1-7

  • Technology, Innovation & Investment (April 15)
  • COVID-19 Impact on Seafood Sourcing, Marketing & Consumption (May 13)
  • New Product Development & Innovation (June 17)
  • Social Accountability & Worker Voice (July 15)
  • Climate Change (Aug. 19)
  • Aquafeed Sustainability (Sept. 16)
  • Green Financing (Oct. 14)
  • Aquaculture Production Data (Nov. 16 & 17)

A Hybrid Experience

At GAA, we’re as committed as ever to bringing you the latest information on seafood production, sustainability, innovation and market trends. This year, we’re offering a hybrid experience with a series of virtual events, open to all GAA individual and corporate members, GAA strategic partners and Best Aquaculture Practices producers and endorsers. Session 4, “Social Accountability: Managing Risk In Fisheries, Vessels, Ports And Processing Plants,” is now available on-demand on the GOAL 2021 conference platform. Check out these clips from the first three sessions: “Innovations In Marketing And Product Development: Maintaining At-Home Seafood Consumption Growth,” “Want To Sell More Seafood In A COVID-19 World? Retail And Foodservice Buyers Share Their Success Stories” and “Tomorrow’s Aquaculture Will Be Shaped by Today’s Emerging Technologies.”

Highlights From Virtual Event Sessions 1, 2 & 3

Linda Cornish, Seafood Nutrition Partnership

Linda Cornish, Seafood Nutrition Partnership

Jim Motos, Rich Products

Jim Motos, Rich Products

Will Rash, The Big Prawn Co.

Will Rash, The Big Prawn Co.

Keynote Speaker: Tony Fadell, Future Shape

Keynote Speaker: Tony Fadell, Future Shape

Chelsea Andrews, XpertSea

Chelsea Andrews, XpertSea

Ben Renquist, Genetirate

Ben Renquist, Genetirate

Matthew Tebeau, Proteon Pharmaceuticals

Matthew Tebeau, Proteon Pharmaceuticals

Check out what people are saying #GOALConf21
Tokyo, Japan

Aquaculture is a rapidly growing sector where change is fast and often disruptive.

The Global Aquaculture Alliance’s GOAL conference keeps you ahead of the curve. Join other forward-thinking leaders from across the global seafood value chain in reviewing production, sustainability, innovation and market trends. You’ll come away with valuable knowledge, strategic relationships and an understanding of emerging issues and solutions.

GOAL: The Responsible Seafood Conference will be held virtually again this year. The next in-person GOAL will be held at The Okura Hotel in Tokyo, Japan, from Oct. 24 to 27, 2022.

Tokyo, Japan
Tokyo, Japan

About GOAL

We value your membership

To show our appreciation for your support, this year’s series of virtual events are open to all GAA individual and corporate members, GAA strategic partners and Best Aquaculture Practices producers and endorsers.

Your support — as well as the support of our sponsors — allows us to continue to act as a voice for responsible aquaculture through pre-competitive activities such as the GOAL conference. A more informed, better educated aquaculture community benefits us all.

Interested in downloading
GOAL 2020 content?
Become a Member

Virtual Events

GOAL 2021 Virtual Event Session 4, “Social Accountability: Managing Risk In Fisheries, Vessels, Ports And Processing Plants,” is now available on-demand on the conference platform. Speakers included Yemi Oloruntuyi of the Marine Stewardship Council, Tracy Cambridge of Thai Union Group, Huw Thomas of 3 Pillars Seafood Ltd. and Nigel Edwards of Hilton Food Group. Moderated by the Global Seafood Alliance’s Melanie Siggs. Open to GAA individual or corporate members.

In Session 4, speakers will break down the supply chain into four key areas — fisheries, vessels, ports and processing plants — and examine each area for social risk, as risks vary from nutrition needs and access for livelihoods to worker safety, poor working conditions, poor recruitment and training, and modern slavery. Together, the wild seafood community can build trust and integrity while catalyzing change for good in supply chains while improving social accountability.

Virtual Event Session 1

Tomorrow’s Aquaculture Will Be Shaped by Today’s Emerging Technologies

Opening Remarks11:00 am to 11:02 am

Innovative processes and tools — on the water and online — are speeding aquaculture’s evolution. Session 1 will explore how new technologies are making aquaculture more efficient, sustainable, profitable and humane. What does it take to bring new ideas and products to market? Join Global Aquaculture Advocate Editor James Wright in a discussion with investors and entrepreneurs about the many opportunities and challenges that aquaculture presents.

  • Moderator:  James Wright Global Aquaculture Alliance
Q&A: Foundational Deep Technology (Part 1)11:02 am to 11:12 am

Guest hosts Carsten Krome of Hatch Blue and Amy Novogratz of Aqua-Spark join Global Aquaculture Advocate Editor James Wright for a 10-minute high-level discussion about transformational change in aquaculture, led by innovation and investment.

  • Speaker:  Carsten Krome Hatch Blue
  • Speaker:  Amy Novogratz Aqua-Spark
  • Moderator:  James Wright Global Aquaculture Alliance
Keynote Address11:12 am to 11:38 am

Tony Fadell is an active investor and entrepreneur whose 30-year-plus career includes a decade with Apple Computers, during which he headed the team that created the first 18 generations of the iPod and the first three generations of the iPhone. His current venture, Future Shape, is a global investment and advisory firm coaching engineers, scientists and startups working on foundational deep technology. Fadell, who also founded Nest, the company that pioneered the “Internet of Things,” will talk with Global Aquaculture Advocate Editor James Wright about bringing technology from the lab to our lives. Over the course of his career, Fadell has authored more than 300 patents.

  • Speaker:  Tony Fadell Future Shape
  • Moderator:  James Wright Global Aquaculture Alliance
Q&A: Foundational Deep Technology (Part 2)11:38 am to 11:48 am

Following Tony Fadell’s keynote address, guest hosts Carsten Krome and Amy Novogratz rejoin James Wright for a 15-minute high-level discussion about transformational change in aquaculture.

  • Speaker:  Carsten Krome Hatch Blue
  • Speaker:  Amy Novogratz Aqua-Spark
  • Moderator:  James Wright Global Aquaculture Alliance
Intermission: Sponsored Content & Trivia11:48 am to 12:03 am
Show & Tell: Emerging Aquaculture Technologies (Batch 1)12:03 am to 12:28 pm

Some of the world’s leading minds in aquaculture technology pitch their innovations.

  • Speaker:  Tony Chen Manolin
  • Speaker:  Evan Hall Wittaya Aqua
  • Speaker:  Rajamanohar Somasundaram AquaConnect
  • Speaker:  Ben Renquist Genetirate
Intermission: Sponsored Content & Trivia12:28 pm to 12:43 pm
Show & Tell: Emerging Aquaculture Technologies (Batch 2)12:43 pm to 1:08 pm

Some of the world’s leading minds in aquaculture technology pitch their innovations.

  • Speaker:  Katarzyna Pala Fish Farm Solutions
  • Speaker:  Matthew Tebeau Proteon Pharmaceuticals
  • Speaker:  Chelsea Andrews APAC XpertSea
  • Speaker:  Nathan Pyne-Carter Ace Aquatec
Audience Q&A1:08 pm to 1:23 pm

Use the question-and-answer chat feature to interact with speakers.

  • Speaker:  Carsten Krome Hatch Blue
  • Speaker:  Amy Novogratz Aqua-Spark
  • Moderator:  James Wright Global Aquaculture Alliance

Virtual Event Session 2

Want To Sell More Seafood In A COVID-19 World? Retail And Foodservice Buyers Share Their Success Stories

Opening Remarks11:00 am to 11:05 am

It’s well documented that COVID-19 has reshaped the seafood sourcing, marketing and consumption landscapes. At-home seafood consumption is flourishing, dining out is poised to bounce back as COVID-19 restrictions are lifted, and the supply-chain disruptions that muddled last year aren’t as frequent this year. But will these trends last? And is the relationship between buyers and suppliers shifting from a strictly transactional arrangement to a truly collaborative partnership? Find out.

  • Moderator:  Molly Jacques Best Aquaculture Practices
Decoding “The New Normal” for Seafood Demand: A Survey of Procurement Executives for 2021 Trends11:05 am to 11:35 am

Has seafood consumption changed permanently due to the pandemic? In his presentation, Matt Craze of Spheric Research reveals the results of an exclusive GAA-commissioned survey of around 30 retail and foodservice seafood buyers from around the globe. Featured in the presentation are interviews with key members of the seafood-sourcing community, including Megan Morikawa, global director of sustainability at Iberostar Group; Susan Tong, a seafood buyer at Ikea China; Kikuo Shomen, a seafood buyer at Metro Cash & Carry Japan; Guy Pizzuti, seafood category manager at Publix; and Red Lobster CEO Kim Axel Lopdrup. What he found may surprise you.

  • Speaker:  Matt Craze Spheric Research
One on One: Buyers React to "The New Normal"11:35 am to 12:35 pm

Best Aquaculture Practices’ Molly Jacques interviews key members of the retail and foodservice communities about today’s ever-changing seafood landscape.

  • Speaker:  Abbas Lalljee Reach Food Service
  • Speaker:  Will Rash The Big Prawn Co. Ltd.
  • Speaker:  Justin Turner Hannaford Supermarkets
  • Moderator:  Molly Jacques Best Aquaculture Practices
Intermission12:35 pm to 12:50 pm

Sponsored content and trivia.

Live Panel Discussion + Audience Q&A & Polling12:50 pm to 1:30 pm

Join Molly Jacques, Matt Craze and the other speakers for a live panel discussion with audience Q&A and polling.

  • Speaker:  Damon Colella FultonFishMarket.com
  • Speaker:  Abbas Lalljee Reach Food Service
  • Speaker:  Will Rash The Big Prawn Co. Ltd.
  • Speaker:  Justin Turner Hannaford Supermarkets
  • Speaker:  Matt Craze Spheric Research
  • Moderator:  Molly Jacques Best Aquaculture Practices

Virtual Event Session 3

Innovations In Marketing And New Product Development: Maintaining At-Home Seafood Consumption Growth

Opening Remarks + Chef Introduction11:00 am to 11:05 am

At-home seafood consumption experienced tremendous growth during the pandemic. Marketing strategies have been adjusted and new products have been developed to meet shifting consumption behaviors. Be inspired by these COVID-19 seafood success stories from around the world while being entertained by cooking demonstrations highlighting simple seafood recipes from Asia, Europe and North America.

  • Moderator:  Steve Hart Global Aquaculture Alliance
Seafood Success Story: “Eat Seafood America!”11:05 am to 11:25 am

Seafood Nutrition Partnership President Linda Cornish shares the results of the “Eat Seafood America!” consumer campaign in the United States.

  • Speaker:  Linda Cornish Seafood Nutrition Partnership
Live Panel Discussion: National Seafood Council11:25 am to 11:55 am

Join us for a live panel discussion on the effort to fund the U.S. National Seafood Council, which more than 60 organizations supported in a letter to Congress in May. This is the first time that representatives of the National Seafood Council Task Force will be speaking together publicly.

  • Speaker:  Linda Cornish Seafood Nutrition Partnership
  • Speaker:  Paul Doremus NOAA, National Marine Fisheries Service
  • Speaker:  Margaret Henderson Seafood Nutrition Partnership
  • Speaker:  Jim Motos Rich Products Corp.
  • Moderator:  Steve Hart Global Aquaculture Alliance
Intermission11:55 am to 12:05 pm

Sponsor videos and trivia.

Salmon Cooking Demonstration12:00 pm to 12:03 pm

Mike Berthet of Best Aquaculture Practices and nutritionist Jessica Miller show off their salmon-cooking skills.

  • Speaker:  Mike Berthet Best Aquaculture Practices
  • Speaker:  Jessica Miller Seafood Nutrition Partnership
Seafood Success Story: Live Seafood Home Delivery12:03 pm to 12:21 pm

Dr. Tan Hongxin, dean of Shanghai Ocean University’s College of Fisheries and Life Science and chief scientist at Dingdong Mai Cai, explains how China is meeting the burgeoning demand for home delivery of live seafood.

  • Speaker:  Tan Hongxin Shanghai Ocean University / Dingdong Maicai
Tilapia Cooking Demonstration12:21 pm to 12:24 pm

Nutritionist Kim Galeaz and Angelina Liu of Hainan Xiangtai Fishery Co. Ltd. show off their tilapia-cooking skills.

  • Speaker:  Kim Galeaz Galeaz Food & Nutrition Communications
  • Speaker:  Angelina Liu Hainan Xiangtai Fishery Co. Ltd.
Bon Appétit: Guest Chefs Share Their Dishes12:24 pm to 12:25 pm

The results are in! Our guest chefs share their salmon and tilapia dishes.

  • Speaker:  Mike Berthet Best Aquaculture Practices
  • Speaker:  Kim Galeaz Galeaz Food & Nutrition Communications
  • Speaker:  Angelina Liu Hainan Xiangtai Fishery Co. Ltd.
  • Speaker:  Jessica Miller Seafood Nutrition Partnership
Panel Discussion: Maintaining At-Home Seafood Consumption Growth12:25 pm to 1:01 pm

GAA’s Steve Hart moderators a panel discussion on marketing strategies and new product development with Linda Cornish of Seafood Nutrition Partnership, Dr. Tan Hongxin or Shanghai Ocean University/Dingdong Mai Cai, Jemma McCowan of New Zealand King Salmon Co. and Tommy Sekiguchi of Mitsui & Co.

  • Moderator:  Steve Hart Global Aquaculture Alliance
  • Speaker:  Linda Cornish Seafood Nutrition Partnership
  • Speaker:  Jemma McCowan New Zealand King Salmon Co. Ltd.
  • Speaker:  Tommy Sekiguchi Mitsui & Co. Ltd.

Virtual Event Session 4

Social Accountability: Managing Risk In Fisheries, Vessels, Ports And Processing Plants

Opening Remarks8:00 am to 8:05 am

In this session, speakers will break down the supply chain into four key areas — fisheries, vessels, ports and processing plants — and examine each area for social risk, as risks vary from nutrition needs and access for livelihoods to worker safety, poor working conditions, poor recruitment and training, and modern slavery. Together, the wild seafood community can build trust and integrity while catalyzing change for good in supply chains while improving social accountability.

  • Moderator:  Melanie Siggs Global Seafood Alliance
Marine Stewardship Council: The Social Dimension8:05 am to 8:25 am

The Marine Stewardship Council was established with a primary focus on the ecological sustainability of fisheries. There is, nonetheless, embedded within the program a recognition of the human and social dimension of fishing. From requirements within the fisheries standard for inclusiveness and respect for the established rights of those dependent on fishing for food and livelihood through to the socio-economic benefits of certification that manifest as access to new markets or price premiums, the social component of fishing has been a fundamental part of the MSC’s theory of change. The last few years have seen growing concern at the treatment of workers on board fishing vessels. MSC’s Yemi Oloruntuyi accounts how her organization has evolved its program in response, by developing policies to ensure the exclusion of egregious abuse from its certification program, with some of the key tools employed, including enhanced transparency of measures to mitigate forced and child labor in certified fisheries and collaborative partnerships with supply chain labor standards organizations.

  • Speaker:  Yemi Oloruntuyi Marine Stewardship Council
Fishing Vessel Improvement Program And Code Of Conduct: Working With Suppliers8:25 am to 8:45 am

Tracy Cambridge of Thai Union Group (Europe) provides an overview of SeaChange, the company’s global sustainability strategy. She then shares her experience managing Thai Union’s Vessel Code of Conduct, a third-party audited vessel improvement program and code of conduct that involves regular third-party audits.

  • Speaker:  Tracy Cambridge Thai Union Group
Intermission8:45 am to 9:00 am

Sponsor videos and trivia.

Social Responsibility In Ports: Policies And Tools Available To Seafood Buyers9:00 am to 9:20 am

Huw Thomas of 3 Pillars Seafood Ltd. (and formally of leading UK retailer Morrisons) discusses social responsibility at ports where fish is landed. His presentation focuses on what risk looks like and the policies and tools available to seafood buyers to reduce, identify and eliminate these risks from their supply sources.

  • Speaker:  Huw Thomas 3 Pillars Seafood Ltd.
Social Responsibility In Seafood Processing9:20 am to 9:40 am

Nigel Edwards of Hilton Foods presents on social responsibility in seafood processing plants. He explores the process of evaluating supply chains and provides examples of the issues that are typically found. He highlights the impact of COVID-19, touches upon how transparency can be improved and discusses what can be done to improve the lives and opportunities for seafood workers.

  • Speaker:  Nigel Edwards Hilton Food Group
Closing Remarks9:40 am to 9:45 am
  • Moderator:  Melanie Siggs Global Seafood Alliance

Special Features


Aquaculture Innovation Award Finalists 2020

Global Aquaculture Innovation Award

In 2012, GAA established the Global Aquaculture Innovation Award to recognize individuals and companies finding new solutions to the key challenges facing aquaculture. Applications for the 2021 competition are being accepted through July 15. Last year, the three finalists were (from left to right) Mark Luecke of Prairie AquaTech, Simão Zacarias of the University of Stirling and Pablo Berner of Nuseed. By audience vote at virtual GOAL 2020, Zacarias was selected as the winner for his research on eyestalk ablation.

Learn More


Access the Marketplace

The world’s leading retail and foodservice seafood buyers are always well represented at GOAL, whether virtual or in-person. Buyers play a key role in influencing aquaculture production practices through their corporate social responsibility policies and associated sourcing specifications. Among the companies represented at virtual GOAL 2020 were Ahold Delhaize, JD.com, Publix, Sam’s Club, Sysco, Tesco, US Foods and Woolworths Australia.

Virtual GOAL Live Stream


GAA Lifetime Achievement Award 2020

Lifetime Achievement Award

GAA recognizes individuals who have made an enduring advancement in the field of aquaculture, admired for their integrity, leadership and commitment to responsible aquaculture. In 2019, GAA honored John Galiher, founder and CEO of cold-storage provider Preferred Freezer Services (now Lineage Logistics), and Brahmanandam Potru, founder and CEO of Indian shrimp producer Devi Seafoods. Past recipients include I. Chiu Liao, Chingchai Lohawatanakul, Nguyen Dzung, Li Sifa, Ken Morrison, George Williams, Peder Jacobson, Bjorn Myrseth, Don Lightner, Bill Herzig and Wally Stevens. In 2018, the award was renamed the Wallace R. Stevens Lifetime Achievement Award in honor of GAA CEO Wally Stevens. In 2020, there were no recipients.

Become a Sponsor

Sponsorship packages are available for the virtual events as well as the in-person event. Virtual: Sponsor the series of half-day virtual events between April and October and receive a presence in the virtual events, including sponsored content in general sessions and the opportunity to host a breakout session, as well as more than 360,000 impressions across GAA’s communications channels. Click here for GOAL 2021 sponsorship details. Your support through sponsorship allows us to continue to act as a voice for responsible aquaculture through pre-competitive activities such as GOAL.

Become a SponsorLearn More


Sponsors

GOAL 2022 • Tokyo, Japan

The next in-person GOAL conference will be held at The Okura Hotel in Tokyo, Japan, from Oct. 24 to 27, 2022. A Tokyo landmark since 1962, The Okura Tokyo is a fusion of 1960s modernist design combined with Japanese craftsmanship. The historic hotel reopened in 2019 following a USD $1 billion makeover. A total of 508 luxury rooms are available in two buildings on the spacious property, about half of which is covered with lush gardens. The larger Okura Prestige Tower is a 188-meter, 41-story structure, while the smaller The Okura Heritage Wing is a 17-story structure with views of the gardens on three sides. The Heian Room can accommodate up to 2,000 people, making it one of Tokyo’s largest ballrooms. Located in the northeastern part of central Tokyo, The Okura Tokyo is housing the International Olympic Committee during the Olympic Games.

Registration for GOAL 2022 will open in the spring 2022. Contact GAA Communications & Events Manager Steven Hedlund for sponsorship opportunities.


Past GOAL Presentations

Click on the GOAL logo to access presentations from that year. Presentations from GOAL 2020 are currently available to GAA members only in the GAA member toolkit. Log in to your GAA member account to access those presentations.

GOAL 2020 Presentations

For GAA individual and corporate members, all 10 program sessions totaling 15 hours are accessible on-demand in the GOAL 2020 conference platform and GAA member toolkit, as are PDFs of GOAL 2020 presentations. Not a GAA member? Join us.

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