Innovations in Marketing & Product Development: Maintaining At-Home Seafood Consumption Growth

Opening Remarks + Chef Introduction11:00 am to 11:05 am

At-home seafood consumption experienced tremendous growth during the pandemic. Marketing strategies have been adjusted and new products have been developed to meet shifting consumption behaviors. Be inspired by these COVID-19 seafood success stories from around the world while being entertained by cooking demonstrations highlighting simple seafood recipes from Asia, Europe and North America.

  • Moderator:  Steve Hart Global Aquaculture Alliance
Seafood Success Story: “Eat Seafood America!”11:05 am to 11:25 am

Seafood Nutrition Partnership President Linda Cornish shares the results of the “Eat Seafood America!” consumer campaign in the United States.

  • Speaker:  Linda Cornish Seafood Nutrition Partnership
Live Panel Discussion: National Seafood Council11:25 am to 11:55 am

Join us for a live panel discussion on the effort to fund the U.S. National Seafood Council, which more than 60 organizations supported in a letter to Congress in May. This is the first time that representatives of the National Seafood Council Task Force will be speaking together publicly.

  • Speaker:  Linda Cornish Seafood Nutrition Partnership
  • Speaker:  Paul Doremus NOAA, National Marine Fisheries Service
  • Speaker:  Margaret Henderson Seafood Nutrition Partnership
  • Speaker:  Jim Motos Rich Products Corp.
  • Moderator:  Steve Hart Global Aquaculture Alliance
Intermission11:55 am to 12:05 pm

Sponsor videos and trivia.

Salmon Cooking Demonstration12:00 pm to 12:03 pm

Mike Berthet of Best Aquaculture Practices and nutritionist Jessica Miller show off their salmon-cooking skills.

  • Speaker:  Mike Berthet Best Aquaculture Practices
  • Speaker:  Jessica Miller Seafood Nutrition Partnership
Seafood Success Story: Live Seafood Home Delivery12:03 pm to 12:21 pm

Dr. Tan Hongxin, dean of Shanghai Ocean University’s College of Fisheries and Life Science and chief scientist at Dingdong Mai Cai, explains how China is meeting the burgeoning demand for home delivery of live seafood.

  • Speaker:  Tan Hongxin Shanghai Ocean University / Dingdong Maicai
Tilapia Cooking Demonstration12:21 pm to 12:24 pm

Nutritionist Kim Galeaz and Angelina Liu of Hainan Xiangtai Fishery Co. Ltd. show off their tilapia-cooking skills.

  • Speaker:  Kim Galeaz Galeaz Food & Nutrition Communications
  • Speaker:  Angelina Liu Hainan Xiangtai Fishery Co. Ltd.
Bon Appétit: Guest Chefs Share Their Dishes12:24 pm to 12:25 pm

The results are in! Our guest chefs share their salmon and tilapia dishes.

  • Speaker:  Mike Berthet Best Aquaculture Practices
  • Speaker:  Kim Galeaz Galeaz Food & Nutrition Communications
  • Speaker:  Angelina Liu Hainan Xiangtai Fishery Co. Ltd.
  • Speaker:  Jessica Miller Seafood Nutrition Partnership
Panel Discussion: Maintaining At-Home Seafood Consumption Growth12:25 pm to 1:01 pm

GAA’s Steve Hart moderators a panel discussion on marketing strategies and new product development with Linda Cornish of Seafood Nutrition Partnership, Dr. Tan Hongxin or Shanghai Ocean University/Dingdong Mai Cai, Jemma McCowan of New Zealand King Salmon Co. and Tommy Sekiguchi of Mitsui & Co.

  • Moderator:  Steve Hart Global Aquaculture Alliance
  • Speaker:  Linda Cornish Seafood Nutrition Partnership
  • Speaker:  Jemma McCowan New Zealand King Salmon Co. Ltd.
  • Speaker:  Tommy Sekiguchi Mitsui & Co. Ltd.