Build a Campaign

Promote your commitment to sourcing farmed seafood responsibly, educate and inspire your customers and grow your farmed seafood sales by building a campaign around product originating from Best Aquaculture Practices (BAP)-certified processing plants, farms, hatcheries and feed mills. Retailers, foodservice operators, wholesalers and others are encouraged to download the following visual assets, which are designed to communicate the benefits of responsible aquaculture, GAA membership and the BAP third-party certification program.

Step 1

Use your ← → (arrow) keys to browse GAA’s marketing toolkit, where you’ll find fact sheets related to GAA, BAP, responsible aquaculture and aquaculture-related issues such as social responsibility and antibiotic use; point-of-sale signage; BAP artwork and graphics; and frequently asked questions.

Step 2

Download PDF and PNG files of the visual assets.

Step 3

For other file formats, contact Becky Holt at To access the suite of BAP logos, and for questions about the BAP logo approval process, please contact Elise Avallon at