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Market test: Farm-grown freshwater prawns

Dan Kauffman, Ph.D. Martha Walker, Ph.D.

Survey: Respondents new to product would buy Product demonstrators and adequate signage helped define the test and attract participants. A small test market near Washington, D.C., USA, showed that farm-grown, giant freshwater prawns would sell to high-income consumers who had not previously eaten the product. Sponsored by the USDA Federal State Marketing Improvement Program, the…

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  • Dan Kauffman, Ph.D.

    Dan Kauffman, Ph.D.

    Seafood Business Specialist
    Virginia Tech
    Blacksburg, Virginia 24061 USA

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  • Martha Walker, Ph.D.

    Martha Walker, Ph.D.

    Community Viability Specialist
    Virginia Tech
    Blacksburg, Virginia 24061 USA